Shiseido began forming its "chainstore" network in 1923. Storeowners were provided special training to assure that consumers across the nation could enjoy products and service of consistent high standards. The network has grown to approximately 25,000 outlets today.
On June 14th, Shiseido, formerly a limited partnership, became a joint stock company under Arinobu Fukuhara's third son, Shinzo's leadership.
Shiseido's first president, Shinzo Fukuhara graduated from Columbia University's Faculty of Medicine. During his stay in the United States, from 1908, he worked at a suburban New York drugstore and later a cosmetics factory of an American pharmaceutical manufacturer. Under his leadership, the groundwork for a distinctive Shiseido approach to business and creation was formed.
